Company Also Cited As One of 100 Best Corporate Citizens
UPS (NYSE:UPS) has been named the country's top business brand in the American Brand Excellence Awards 2006. This is the first year the company has ranked No. 1 overall in the survey. Last year, UPS was ranked highest in the category of business services.

More than 1,000 telephone interviews with CEOs, business owners and presidents of companies were conducted to rate 235 different brands. The awards were based on a survey conducted by American City Business Journals Inc.'s subsidiary City Business Journals Network and Russell Marketing Research Inc.

Additionally, in a separate survey by Business Ethics magazine, UPS was selected as one of America's 100 Best Corporate Citizens. This was the first time UPS appeared on the list and it was the only delivery company featured. Companies were ranked on their performance in eight stakeholder categories: shareholders, community, governance, diversity, employees, environment, human rights and product.

In the American Brand Excellence Awards 2006 survey, respondents gave UPS high marks for being an industry leader, forward-thinking, easy to use, ethical, popular and a growing company. Almost all respondents (99 percent) said they were familiar with UPS and 91 percent said they used UPS regularly.

"We're pleased to see how well UPS is regarded by business people," said Kurt Kuehn, senior vice president, Worldwide Sales and Marketing. "Marty Neumeier, the author of The Brand Gap, probably said it best when he wrote, 'A brand is not what you say it is. It's what they say it is.' By they, he means our customers, employees and the public. It's the notion that these people have about UPS that really matters."

Brands included in the survey came from a spectrum of industries including business services, financial and insurance services, travel, technology, telecommunications and retail. They were evaluated based on attributes such as customer service, popularity with consumers, ethics, innovation and the value of the service they provided to their customers.

Source: UPS

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